About Tasha

At Early Bird & Co., we believe strategy is more than a service. It’s timing, positioning, and presence. The early bird doesn’t just arrive first, it sings before the world wakes, senses shifts in season, and shows up ready.

In 2009, I created Naturally Smitten in my kitchen; the first hair care brand designed specifically for type 4 hair using the hair typing system. It was a disruptor in multicultural hair care when the market needed it.

I took it from kitchen concept to national retail distribution at Walmart, Sally Beauty, and beyond. That journey taught me what actually works: clear positioning, intentional storytelling, strategic execution.

Now I help brands do the same. Brands that are lost in the noise. Brands that know they're different but can't articulate why. Brands that need someone who understands what it actually takes to scale and own your market.

That's Early Bird & Co. Strategy-led. Founder-minded. Built for brands brave enough to be different.

What We Believe

01. Strategy leads everything else.

Clear positioning beats creative volume. Always.

02. Presence over performance.

You don't need to shout to be heard. You need clarity.

Here’s what shapes how we show up, and how we help you do the same.

03. Culture is context.

We build with awareness of who you actually are and who your audience is.

04. Support should feel seamless.

We're not here to replace your team. We're here to sharpen it.

05. Creativity is a business tool.

If it doesn't move your market, it's just pretty. We do both.

06. Longevity beats virality.

Timeless positioning always outlasts the trend.